The McDonald’s Community Relations Group needed a new communications piece that reflected a new contemporary McDonald’s. The goal was to deliver, in a concise and impactful way, the company’s significant contribution to Canada’s agriculture, economy, and employment, while acknowledging the company’s environment and social responsibility standards.


A series of info-graphics to delivered the key points of each section in a powerful and memorable way. They were designed to make the information instantly and intuitively clear to the audience. And, they were a big success.


 The images have also been used in audio-visual modules to open business meetings, at a booth during the Royal Winter Fair, and on banners for federal and provincial government events.


Showing once again that smart communications is always cost-effective in the long run.



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